Privacy Policy

Effective Date: May 27, 2020

PEF Franchising, LLC d/b/a/ Intelligent Leadership Executive Coaching (“PEF Franchising,” “us,” we,” or “our”) considers your privacy to be of the utmost importance. We have created this Privacy Policy (“Policy”) to demonstrate our commitment to customer privacy and to describe how the information that you share on our website is handled by us. Please note, PEF Franchising LLC. is a franchisor. When you choose to provide your Personal Information to us, we are collecting this information on behalf of ourselves, our parent company, franchisees, subsidiaries, and other entities under our common control (collectively “Affiliates”). Thus, this Privacy Policy applies to the website,, as well as any microsite utilized by our Affiliates. By using this Website or any website hosted by our Affiliates, you agree to this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Website.

Information Collection and Use

Types of Data Collected

Personal Data. While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). All Personal Data is collected in a fair and non-intrusive manner and only with your voluntary consent. Personal Data may include but is not limited to: Email address; First name and last name; Phone number; Street Address, City, State, Province, ZIP/Postal code; Date of Birth.

Usage Data. We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

Tracking & Cookies Data. We use cookies to provide customized content on our Website, keep track of Users’ preferences, estimate, and report our total audience and traffic, as well as conduct research to improve our Website. Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you reject all cookies, you will still be able to use our Website though you may not enjoy the most interactive experience that cookies allow us to provide you. Examples of Cookies we use:

  • Session Cookies.We use Session Cookies to operate our Service.
  • Preference Cookies.We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies.We use Security Cookies for security purposes.


Use of Data

We collect and use Personal Data about you for the purpose of providing you with information and services you request. We do not use your Personal Data in any manner that is incompatible with the services you request.

You can visit and interact with our Website without providing any of your Personal Data. We request your name, address, telephone number and email address. We do not collect information regarding medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, organizational affiliations, or any other sensitive information about you. We use your contact information to service your request for information and to respond to your inquiries.

We also use your Personal Data to tell you about our products and services, but you may instruct us not to send communications to you by following the procedure indicated below under “Opt Out.”

We may also contact you, if needed, for non-marketing purposes (such as bug alerts, security breaches, account issues, and/or changes in our products and services). In certain circumstances, we may use our website, newspapers, or other public means to post a notice.

Unsubscribe or Opt-Out

If at any time after registering for information from our Website, you change your mind about receiving promotional information from us, you can opt-out by sending an email to with “Unsubscribe” in the subject line.  It may take up to 72 hours from receipt of your email to remove you from our system.

Transfer and Disclosure of Data


We do not sell, lease, rent or in any other manner share Personal Data to any third party other than our affiliates and Coaches to provide you with information and services you request. The Intelligent Leadership Executive Coaches subscribe to the principles of this Privacy Policy.

We will not share Personal Information with third parties, unless you specifically request us to do so, or we are required to by law as stated below.

Third Party Cookies

We may from time to time engage third parties to track and analyze non-personally identifiable usage and volume statistical information from visitors to our Website to help us administer our Website and improve its quality. Such third parties employ cookies to track visitor behavior and such cookies will not be associated with any Personal Information.

Other third parties such as service providers and advertisers may also set cookies on our Website from time to time. We have no access to these cookies and are not responsible for these cookies.

Business Transitions

In the event of a merger, sale, or acquisition of some or all of PEF Franchising, LLC’s assets, your Personal Information would likely be amongst the transferred assets. We shall notify you of such an event via a prominent notice on our Website detailing your options with how your information is used henceforth.

Legal Disclosure

We may be obligated to share your information with the government or other third parties under certain circumstances such as illegal activity on our Website. PEF Franchising, LLC reserves the right to release Personal Information to law enforcement, or other government agency, or in response to a formal request in a civil action, court order, subpoena, or judicial proceeding.

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information. has security measures in place to help protect against the loss, misuse, and alteration of the Personal Information and Data under our control. We host the Website in a secure server environment that uses a firewall and other industry-standard technology to help prevent interference or access from outside intruders. While we take all reasonable precautions to protect your information, please be aware that there is no 100% secure information and we encourage you to avoid sending sensitive and Personal Information via e-mail communications.

Your Rights Regarding Your Personal Information

Accessing and Updating Your Personal Information

If you would like to review the information about you that we have collected through our consumer applications, or to change that information, you can make that request by following the procedure indicated below under “Contacting Us.” We may require that you verify your identity before we process your request.

Children and Data Collection

We adhere to the federal privacy protection standards as stated in the Children’s Online Privacy Protection Act (“COPPA”). We care about the safety of children and will not knowingly allow anyone under the age of 13 to provide us with Personal Information. Children under 13 years of age are required to obtain the express permission of a parent or guardian before submitting any Personal Information about themselves (such as their names, email address, and phone number) over the internet. If a child has provided us with Personal Information without the consent of a parent or guardian, the parent or guardian of that child should contact us immediately at  We will use reasonable efforts to promptly delete the child’s information from our servers.

Children who Reside in Maine

We adhere to the Maine state law titled “An Act to Prevent Predatory Marketing Practices Against Minors.” The law applies to the collection and use of Personal Information for marketing purposes of children who are under the age of 18. Our Website is not intended to solicit information of any kind from children under 18 years of age. It is possible that due to fraud or deception by others, we may unknowingly receive information pertaining to children under 18 years of age. If this is the case, the parent or guardian of the minor must notify us immediately at Once we have verified the accuracy of the information received by the parent or guardian regarding the child under 18 years of age, we will promptly delete the child’s information from our servers.

Updating our Privacy Policy

We may update our Privacy Policy from time to time. Accordingly, when you use the Services, you should check the date of this Policy (which appears at the top of the Policy) and review any changes since the last version. We reserve the right to modify this Policy at any time and without notice other than simply posting such modifications. Any such modifications will be effective immediately upon posting on the Services.

Contacting Us

For all questions and concerns pertaining to this Privacy Statement, you may direct questions, comments or reports to

You may also contact us at:
PEF Franchising, LLC
900 Main Street South, Building 2
Southbury, CT 06488
Attn: ILEC Privacy Officer